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Tasmanian fine furniture specialist Rex Heathcote will further promote its recently released "chequered" range through exposure at the next Australian International Furniture Fair, from 3 - 5 February 2010 at the Sydney Exhibition Centre.

Eponymous founder Rex Heathcote said the brand's return to the New South Wales trade fair after an absence of some years followed a highly successful showing at Furnitex Melbourne in July.

"We made the show the official launch of the chequered range and got a lot of positive feedback on the design and quality of our product," he said.

Following the success of the Melbourne fair, Rex Heathcote would attend the Sydney event with some enhancements to the chequered range as well as a sense of renewed confidence.

"We have three or four stockists across Sydney showcasing a range of smaller products such as trays and boxes, but we're really looking to boost our Sydney presence, particularly in terms of our furniture ranges."

For the Launceston based company, events such as Furnitex and Australian International Furniture Fair also provided invaluable networking opportunities and insights into the latest trends and looks, he added.

Rex Heathcote Furniture provides a comprehensive design service for both residential and commercial environments and works in partnership with architects, interior designers and other furniture designers.

Originally appeared here.